Does Environmental Sustainability Play a Role in the Adoption of Smart Card Technology at Universities in Taiwan: An Integration of TAM and TRA

Smart cards are able to store and protect relatively large amounts of data. When applied in universities, they can act as multi-purpose, multi-function and smart ID cards. This would avoid the waste of resources and maintain environmental sustainability. This study proposes a model that integrates Technology Acceptance Model and Theory of Reasoned Action into a framework incorporating the notion of environmental concern in order to explore the factors that affect students’ behavioral intention to use University Smart Cards. This study employs a quantitative method for primary data collection via a structured questionnaire for university students. The findings indicated that the perceived usefulness and subjective norm of university smart card systems have the most significant predictive power on potential users’ attitudes and intentions of adopting the card.